Branding-Wild Curves Design
Wild Curves Design is a company specializing in pole wear for plus-size pole dancers. Their main objective was to enhance their social presence and establish a strong brand identity. As part of this project, I developed various branding materials and devised a comprehensive social media plan for the owner to execute.
To begin with, I collaborated closely with the owner to understand their vision and target audience. With this in mind, I created a visually appealing Instagram grid that encapsulated the essence of Wild Curves Design. These graphics incorporated bold, curvaceous lines and vibrant colors, effectively communicating their commitment to celebrating diverse body types and empowering plus-size individuals.
In addition to the logo, I designed eye-catching marketing materials such as memes, informative and relatable graphics. These materials featured striking imagery of plus-size models showcasing their skills and radiating confidence. By utilizing images that aligned with their target audience, Wild Curves Design aimed to connect with potential customers on a deeper level and foster inclusivity within the pole dancing community.
Furthermore, I formulated a comprehensive social media strategy to amplify Wild Curves Design's online presence. This involved creating engaging content for platforms such as Instagram and Facebook, utilizing a mix of static posts, and stories. The content centered around showcasing the stunning pole wear collection on diverse body types and featuring testimonials from satisfied customers. By sharing authentic stories and experiences, Wild Curves Design aimed to cultivate a supportive online community and foster a sense of belonging for plus-size pole dancers.
To ensure the success of the social media plan, I supported the owner with guidance on how to film Instagram Reels and TikToks. And I also outlined the type of content to be posted, the frequency and the strategic use of hashtags and captions. I also recommended collaboration opportunities with influencers and body positivity advocates to further enhance their visibility and credibility within the industry.
In conclusion, my involvement in the Wild Curves Design project consisted of creating branding materials and devising a social media plan to increase their social presence and curate a strong brand identity. By implementing these strategies, Wild Curves Design aspired to become a leading name in the pole wear industry for plus-size pole dancers, empowering individuals to embrace their bodies and pursue their passion for pole dancing.